About Us

Magpie Creative was started by Joe Hughes in 2014.  Prior to that Joe had been an IT project manager, with the last 13 years spent implementing healthcare and human services systems.

During that time, Joe took up short filmmaking as a hobby.  That quickly turned into a passion, which eventually became Magpie Creative.

Joe cut his teeth creating in house corporate videos whilst still working for NSW Health as a project manager.  In 2014 that turned into Magpie when a former colleague, who loved his work, asked him to create a video for his latest project. Magpie grew quickly, and in 2015 Joe made the big leap into running Magpie full time. A dream come true.

With Joe’s background in healthcare, Magpie has become a specialist in telling stories for health services and programs. Whether it’s showcasing a new hospital, promoting a state of the art eHealth system, or helping with a large change initiative, Magpie videos engage their audience and leave a lasting impression.

And whatever the format, whether it’s traditional corporate video or animation, Magpie delivers the very best in video story telling for its clients.

The Magpie Core Team

Joe writes, produces and directs many of the Magpie projects. Joe also has a regular team of creatives and technicians that he hires on a project by project basis, depending on client requirements. Vanna Seang and Suzy Devery work for Magpie frequently. They are both amazing video makers, and have become Joe ‘s go to people for those projects that require the highest level of skill and creativity.

Joe Hughes

Joe Hughes

Managing Director, Producer, Director, Writer

Joe Hughes has been writing, directing and producing film and video for over 12 years, including a large number of videos for NSW Health, Department of Primary Industries and NSW Family and Community Services. These videos have been extremely successful as communication and change management tools. Joe is also an experienced ICT Project Manager and has managed programs with budgets up to $75m. He has extensive experience in the area of change management and in the use of video to support change and innovation.
Vanna Seang

Vanna Seang

Director, Cameraman, Editor

Vanna Seang is a highly creative and experienced Director, Cinematographer, Drone Operator and Editor. He has directed, shot and edited numerous videos across corporate and government. Vanna’s experience also includes broadcast, drama and music videos. He recently worked as a producer for Channel 7. He is a member of the Australian Cinematographers Society and has won awards for his cinematography work.
Suzy Devery

Suzy Devery

Producer, Director

Suzy Devery has a wealth of experience as a producer and director of high quality content across corporate, promotional, education and training. For several years Suzy ran the video production department for Sydney University. During that time they produced over 600 videos including narrative, drama, animation, promo and of course, education and training. During that time Suzy held various roles including writer, producer and director. Suzy is an experienced actor, which has played a key role in her ability to direct actors and capture convincing performances.

The Magpie extended freelance team includes specialist Editors, Camera Operators and Graphic Designers, as well as several great Camera Assistants

More of Our Work


A NSW Local Health District introduces Activity-Based Working to hospitals

We Belong: Consumer Engagement

Local consumers design improvements for the new Blacktown Hospital

Rural eHealth

Health IT in country NSW


A quick overview of the NSW Health Rostering Capability Framework

What Our Clients Say

They were professional and accommodating and made the whole task easy and enjoyable.

Jane Bird

Customer Experience Manager, Bupa Dental Corporation

The impact of Joe’s material in galvanising stakeholders and validating program outcomes cannot be underestimated.

Greg Wells

Program Director, former CIO at eHealth NSW

…really pleased with the final product and I wouldn’t hesitate in using Magpie Creative again.

Alicia Curry

Director, The Checkley Group