NEW STATE-WIDE ICU SYSTEM
About the Client
eHealth NSW is responsible for designing, delivering and managing the very latest in digital technology for NSW hospitals, community health
eHealth NSW were close to completing development of their much anticipated Electronic Record for Intensive Care (eRIC), a state of the art digital system which would be rolled out across NSW intensive care units. They needed a video that would showcase the significant benefits of eRIC, engaging clinicians and IT staff across NSW Local Health Districts. This was the fourth in a series of videos that Magpie had created for the project over a two-year period.
With the availability of recognised and respected clinicians, IT directors and executives, Magpie decided to use a “talk to camera” approach for the speakers, with the aim of connecting directly with each of the key audience groups. We used an actor to play ICU patient along with actual nurses and doctors. Professional voice over was used to augment expert comments. The video would include high quality graphics to underline key messages.
The client was very happy with the video Magpie produced. It was used widely as a change and communications tool, both online and in road shows. It engaged their audience, leaving them with a clear appreciation of the value eRIC would deliver to their ICU.
Producer/Director: Joe Hughes
Director of Photography: Sam Phibbs
Editor: Sam Phibbs
Graphics: Matt Cooper
Other Magpie Case Studies
More of Our Work
A NSW Local Health District introduces Activity-Based Working to hospitals
We Belong: Consumer Engagement
Local consumers design improvements for the new Blacktown Hospital
Health IT in country NSW
NSW HEALTH ROSTERING
A quick overview of the NSW Health Rostering Capability Framework
What Our Clients Say
They were professional and accommodating and made the whole task easy and enjoyable.Jane Bird
The impact of Joe’s material in galvanising stakeholders and validating program outcomes cannot be underestimated.Greg Wells
…really pleased with the final product and I wouldn’t hesitate in using Magpie Creative again.Alicia Curry