Articles

What’s Your Type? How to Pick the Best Video Style for Your Topic When it comes to content, it’s not hard to see why the ever-popular video remains an enduring choice. This visually-engaging medium can be extremely effective at quickly capturing the attention of an...

As the saying goes, “fail to prepare, prepare to fail”. And as it turns out, this adage could easily apply to video production, where preparation in the form of a solid creative brief is critical to success. In this article, I’m breaking down the components of a...

Do I need an eLearning module, training videos or both? 6 questions to help you decide. No matter what you’re aiming to teach your audience, a key decision you’ll need to make is which medium you’ll use to deliver your training. In many cases, this choice comes down...

ANIMATED MOTION GRAPHICS EXPLAINERS CAN BE A GREAT WAY TO PROMOTE YOUR PROJECT… These days, if you want to promote something to any audience, video is a must. If a video is available, 60% of visitors will opt to watch it before reading any text.  Our brains process...

IF YOU WANT TO CREATE A POWERFUL VIDEO THAT LEAVES A LASTING IMPRESSION THEN YOU NEED TO PLAN EVERYTHING WITH YOUR AUDIENCE IN MIND… The videos that work are the ones that people connect with on some level.  They relate to it.  They feel engaged because it speaks...

So you want a professional video for your change project that connects with your audience in a meaningful way? Then you need to tell a great story. Why? We are wired to connect with story Story has been used for centuries to teach, and for good reason. Well crafted...