Articles

Why Animated Explainer Videos Work

Why Animated Explainer Videos Work

ANIMATED MOTION GRAPHICS EXPLAINERS CAN BE A GREAT WAY TO PROMOTE YOUR PROJECT… These days, if you want to promote something to any audience, video is a must. If a video is available, 60% of visitors will opt to watch it before reading any text.  Our brains process...

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You Must Understand Your Video’s Audience

You Must Understand Your Video’s Audience

IF YOU WANT TO CREATE A POWERFUL VIDEO THAT LEAVES A LASTING IMPRESSION THEN YOU NEED TO PLAN EVERYTHING WITH YOUR AUDIENCE IN MIND… The videos that work are the ones that people connect with on some level.  They relate to it.  They feel engaged because it speaks...

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STORY is Vital to Your Video

STORY is Vital to Your Video

So you want a professional video for your change project that connects with your audience in a meaningful way? Then you need to tell a great story. Why? We are wired to connect with story Story has been used for centuries to teach, and for good reason. Well crafted...

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