Articles

So you want a professional video for your change project that connects with your audience in a meaningful way? Then you need to tell a great story. Why? We are wired to connect with story Story has been used for centuries to teach, and for good reason. Well crafted...

The reason we see so many videos of cute kittens and other animals is because people feel good when they watch them and they want to share that good feeling with others. So if you want people to watch, connect and share your corporate change videos, you need to...

Video can be a powerful tool in your quest to create sustainable change. The question is, how can you make sure that your video is going to do the job? Keep these important tips in mind when you are planning your change management video.  1. Show the WHY of the...